Samsung is tapping some serious K-pop star power to sell its skinny phone
Briefly

Samsung has launched its new Galaxy S25 Edge, its slimmest phone yet at just 5.8 millimeters thick, priced at $1,099. To promote the device, Samsung has enlisted the help of Felix Lee, a prominent figure in K-pop, known for his role in the band Stray Kids. The phone features a 200-megapixel camera and an integrated AI suite, set to release on May 30. The partnership generated excitement among Lee's fans, highlighting the merging of technology and entertainment in modern marketing strategies.
Samsung is promoting its latest Galaxy S25 Edge phone through a partnership with K-pop star Felix Lee, emphasizing its ultra-slim design and advanced features.
The Galaxy S25 Edge, arriving in the US on May 30, boasts a 200-megapixel camera and the slogan 'Beyond Slim', marking a new era in phone design.
Read at Business Insider
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