London's video commerce platform Unravel raises 6.3M
Briefly

London-based Unravel has successfully raised $7M in a Series A funding round, aimed at leveraging AI for a video commerce platform in travel. The financing was predominantly led by Nauta Capital, with participation from notable investors, including athletes through The Players Fund. Unravel's platform aligns video content from creators—predominantly seen on social media—with travel booking options, revolutionizing the traditional method of travel discovery. CEO Vijay Anand emphasizes that modern travelers seek inspiration through creator content rather than onerous searches, positioning Unravel as a bridge between video inspiration and direct booking success.
"As someone who has travelled throughout my life and my career, I'm well aware of the limitations of the discovery and booking process. By adding video and AI into that process, Unravel has created something which could be the future and presents a huge opportunity. I'm really excited to see how the company progresses on its journey!"
"I've been advising the leadership team of Unravel for over a year now. I've seen their vision, and their execution and I believe what they're building is truly the future of travel. That's why I've invested."
"The way people discover travel has changed. They don't sift through endless search results-they get inspired by creators who are exploring the world and sharing their experiences. Unravel bridges that gap, turning creator-shot videos into seamless, AI-powered booking experiences."
Read at Silicon Canals
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