"For high-growth UK companies, television is one of the most powerful tools for rapid brand-building, customer acquisition and credibility. The award is designed to remove the financial barrier to entry and act as a genuine growth accelerator."
"The ITV Growth Accelerator Award will give the winning business £500,000 of national television advertising, believed to be the largest and most commercially valuable award ever offered to a single company by a UK business awards programme."
"The 2026 partnership with ITV marks a significant evolution in the role of business awards, shifting from recognition alone to active commercial enablement. By combining the Awards' national credibility with ITV's unrivalled reach, the partnership aims to spotlight, and materially support, the businesses driving the next phase of UK economic growth."
The Lloyds British Business Excellence Awards has established a partnership with ITV to create the ITV Growth Accelerator Award, offering £500,000 of national television advertising to a single winning business. This represents the largest commercial award ever offered by a UK business awards programme. The award targets fast-growing companies demonstrating exceptional momentum, strong leadership, and ambition to scale nationally. Winners gain access to millions of viewers across ITV's broadcast channels and ITVX platform. The partnership represents a significant shift in business awards, moving beyond recognition to active commercial enablement. By combining the Awards' national credibility with ITV's broadcast reach, the initiative aims to support businesses driving UK economic growth.
Read at Business Matters
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