Leading Lenders: Risk, Reward, and Reinvention
Briefly

The article introduces a new docuseries by HousingWire, highlighting how progressive mortgage leaders are adapting to the evolving financial landscape. It emphasizes the importance of speed, precision, and innovation to meet rising borrower expectations and economic pressure. The series showcases insights from various lenders, with its first episode featuring Kristin Ankeny Bickenbach of New American Funding, who discusses strategies and technologies that help her company thrive. It aims to provide valuable perspectives on how industry leaders are embracing change and driving modernization in the mortgage sector.
In a market shaped by rising borrower expectations, economic pressure, and the need for faster, more intelligent decision-making, innovation is no longer optional.
Each episode takes you inside a different lending organization to share a unique perspective on the industry and how they're not just surviving, but thriving in a rapidly changing landscape.
Krisin walks us through the strategies, technologies, and cultural values that set NAF apart—and deliver results.
This Spotlight series was produced by HousingWire and is presented by Polly, showcasing the people and platforms changing how pricing, automation, and strategy intersect.
Read at www.housingwire.com
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