"With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation."
"ExM Live Forum format will encourage audience participation to explore how best to embrace the ever-changing landscape that is the integrated physical and digital worlds of marketing."
The ExM Live Forum brings together augmented reality experts, brand marketers, and agency partners to explore mixed reality applications in events marketing. Held at London Transport Museum on June 22nd, the forum features live demonstrations, case studies, and expert insights from companies including Engine Creative, AR Experiential, EVRYWHERE Group, and Sublime. The event emphasizes audience participation to help attendees navigate the integrated physical and digital marketing landscape. The forum addresses the events sector's digital transformation opportunities through interactive sessions designed to showcase practical applications and emerging best practices in AR, VR, and contextual technologies for creating engaging brand experiences.
#mixed-reality-events #augmented-reality-marketing #brand-engagement #digital-transformation #event-technology
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