The revenue generated by elite women's sports is expected to exceed $1.8 billion by 2025, according to a Deloitte report. The 2022 revenue surpassed $1 billion for the first time, with basketball projected to overtake football in revenue generation. Commercial income will be the leading revenue source, with a significant portion coming from sponsorships and merchandise sales. Major tournaments like the Women's Rugby World Cup will boost visibility and participation, but continued strategic actions are needed post-events to ensure sustained domestic success.
The commercial appeal of women's sports and its athletes has never been higher, as the sector continues to shine on the global stage.
Major events are increasing visibility and participation across many sports and geographies, but deliberate actions need to be taken after these big moments to drive domestic success for leagues and clubs.
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