"Disney has shaped imaginations for generations. Bringing its characters into a modern, mobile-first format allows us to make reading engaging again."
"Webtoons, which originated in South Korea in the early 2000s, are structured for vertical scrolling, allowing users to move through stories frame by frame on a smartphone."
"Research suggests only one in three young people aged eight to 18 now enjoy reading in their free time, highlighting the need for innovative reading solutions."
"The global webtoon sector is estimated at around $9 billion in 2024, with projections suggesting it could grow to nearly $100 billion by 2033."
Comixit, a UK-based start-up, has secured rights to adapt over 100 Disney, Pixar, and 20th Century Studios titles into webtoons. These digital comic strips are designed for mobile consumption, targeting younger audiences. The platform aims to address declining reading habits among children, with research indicating only one in three young people enjoy reading in their free time. The global webtoon market is projected to grow significantly, potentially reaching nearly $100 billion by 2033, surpassing Japan's manga industry.
Read at Business Matters
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