In response to the cost-of-living crisis, several schools in London are changing their World Book Day celebrations by allowing children to wear pyjamas or dress as words instead of traditional costume attire. Schools like St Joseph's and William Davis are focused on reducing financial burdens for families, particularly those from low-income backgrounds. The emphasis is on promoting a love for reading in a way that ensures every child can participate without the pressure of elaborate costumes, fostering a supportive community atmosphere that values literacy and inclusivity.
Most of our children come from low or no income backgrounds, Executive Head Anthony David told The Standard. Dressing up is expensive, a pressure for parents and creates a barrier to reading.
Our aim is to keep things simple and fun while reducing any financial or logistical pressure on families—everyone should have something snuggly at home, so there's no need to buy anything new.
It is a partnership with our families where there is mutual respect and trust in how we all develop our own love for reading.
The leadership team recognises the challenges that many of our families face, and we must intentionally minimise these barriers as much as possible.
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