Residents of Notting Hill are growing increasingly frustrated with the surge of tourists and influencers who flock to their vibrant streets, particularly for Instagram-worthy photos. The situation has escalated to the point where locals report noise, litter, and even individuals attempting to enter their homes. In response, some homeowners have begun painting their brightly colored houses black to dissuade visitors. They highlight that while the charm of their community is appreciated, the influx of disruptive tourism has negatively affected their quality of life, especially during remote work periods.
Instagram 'influencers' choose Notting Hill's colourful streets as backdrops for their photography shoots, to the dismay of some residents.
It's clear that the bright and contrasting house colours are a major draw for photographs for their social media accounts.
We are not a museum. It happened during lockdown. This street has always had colours, but we have never had a problem.
It's really invasive overtourism for no reason at all.
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