When looking at the feelings the public holds about the main parties, Ipsos Mori polling shows that the public sees Starmer's Labour in a similar if not worse light to Miliband's Labour as they both approached election time.
The proportion of those polled who said Labour was fit to govern was 31% in April 2024, compared with 41% in September 2014. Only 24% of people now say that Labour has a good team of leaders compared with 31% then, while 39% of people say that Labour understands the problems facing Great Britain, compared with 52% then.
In fact, on all four of the measures analysed by the Guardian, public perceptions are more negative than in 2014.
Gideon Skinner, the head of political research at Ipsos, said: In many ways, perceptions of the Labour party's image under Keir Starmer are not that different to under Ed Miliband even down on some measures.
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