The View from the Shard has lowered its ticket prices due to increased competition from free viewing galleries across the river. Standard entry now ranges from £22 to £32, while deluxe options cost between £36 and £48. The Shard's popularity has declined since its opening due to pandemic closures and the presence of free alternatives like Sky Garden and Horizon 22. Despite these challenges, it still offers unique 360-degree views of London, and an agreement has been made to reduce rental costs until 2028.
The viewing gallery at the top of the Shard has sharply reduced its prices from £32-£38 for standard entry to £22-£32 to compete with free offers across the river.
The View from the Shard has experienced reduced ticket sales due to pandemic-related closures and the emergence of free viewing galleries like Sky Garden and Horizon 22.
Despite challenges, the Shard continues to attract visitors with its unique 360-degree views of London, although a significant number opt for the free options available.
An agreement has been established to reduce the rent for the viewing gallery until the end of 2028, amid increasing competition from other viewing galleries.
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