"Julie Doiron's "August 10" must be one of the strangest songs to become an unexpected TikTok hit-just a spidery riff and a few harsh chords, strummed 30 years ago by a self-described "broken girl" from the Acadian heartland of Moncton, New Brunswick."
"When I pointed out the discrepancy between Doiron's middle-aged audience and her newfound TikTok fame, Maria resignedly speculated that the headliner's new fans aren't necessarily the people who "go to shows"-might not even have looked much into Doiron as an artist beyond what she can do for their Reel."
"The crowd at the 4 Star Theater on March 1 probably found her the same way I did: from her work with the great Canadian band Eric's Trip, or from her two excellent Lost Wisdom albums with Mount Eerie, both of which I saw her perform live alongside Mount Eerie's Phil Elverum in Portland in 2019."
Julie Doiron performed at Noise Pop festival on March 1, where her unexpected TikTok fame for the song "August 10" created an interesting disconnect. The song, featuring a sparse riff and harsh chords from 30 years ago, gained viral attention despite its unconventional nature. However, the audience at the 4 Star Theater was predominantly middle-aged fans familiar with her work in Eric's Trip and her Lost Wisdom albums with Mount Eerie, rather than younger TikTok users. When Doiron opened the setlist to audience requests, "August 10" went unmentioned, with fans instead requesting Eric's Trip classics. This gap between her newfound social media fame and actual concert attendance highlights how viral content doesn't necessarily translate to engaged live audiences.
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