Revival of traditional Indian art has reached a significant milestone with a major show in London. Starting this journey in 2009, a commitment to reviving Pichwai art has been the focus. There has been a realization of the decline in this art form, inducing a drive for renewed patronage and fair compensation for artists. Successful showcases in prominent art events have led to this culmination. The efforts have been Herculean, emphasizing the importance of broader accessibility and enjoyment of Pichwai art to sustain its legacy.
This is a really big moment for me and my team, and also for traditional Indian art. I started this journey of revival in 2009.
I realised that the decline in Pichwai had begun and I knew the art form would die out if we didn't find new patronage, and ensured that the artists were compensated well.
It took years of hard work. But in 2016, we were the first traditional art form to show at the Kochi-Muziris Biennale.
It has been a Herculean effort, and the more people who get to see and enjoy this art form is what drives us.
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