"Dom Whiting, who has become known for his 'Drum & Bass on the Bike' series, where he rides through various cities DJing from his bike, is doing a free nighttime version in London this November. He's teaming up with smart helmet brand UNIT 1 for the first Own The Night event, which'll see hundreds of riders rave their way around a curated route across the city, starting from Pub On The Park in London Fields."
"As well bringing a community of like-minded cyclists and music fans together, the Own The Night ride is also raising awareness about safer riding at night. Visibility on the road is important and most crashes happen at night because riders aren't seen, which is why UNIT 1's smart helmets light up to offer better visibility as well as protection."
"Speaking about the event, Dom said: "I've always wanted my rides to bring people together through the love of music and bikes. Partnering with a helmet brand is something I haven't done before, and to do it with UNIT 1 is fantastic. Not only will we be raising awareness for helmet safety but, we will also be lighting up London in a very special way on Friday, November 28th!""
Dom Whiting will host a free nighttime Own The Night ride in London on Friday 28 November, starting at Pub On The Park, London Fields, at 6pm. The event pairs his Drum & Bass on the Bike concept with smart helmet brand UNIT 1, and will guide hundreds of riders along a curated city route. The ride aims to bring cyclists and music fans together while raising awareness of safer night riding and visibility. UNIT 1 helmets light up to increase visibility and protection. Riders are encouraged to bring lights and shiny gear. The event is the first edition, with plans to expand globally and registration available at ownthenight.live.
Read at London On The Inside
Unable to calculate read time
Collection
[
|
...
]