In March, UK food inflation climbed to 3.5% due to early Easter shopping, with significant spending on chocolate and seasonal items. The grocery sector saw a 3.2% increase in overall sales, but the growth lagged behind price hikes. Kantar's data indicates that households are preemptively purchasing festive treats, reflecting strong seasonal demand. Supermarkets are increasing promotional efforts to retain customer loyalty amidst ongoing cost-of-living challenges, contributing to a £2.6 billion spend in March. Companies like Lidl and Ocado are experiencing growth, while Asda recorded a sales decline.
Supermarkets are fighting hard to maintain shopper loyalty amid ongoing cost-of-living pressures, with promotional spending hitting £2.6 billion in March—highest in four years.
Despite financial pressures easing, 22% of UK households continue to struggle, making grocery price increases a major concern, trailing only energy bills and economic uncertainty.
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