Trinny Woodall's beauty brand, Trinny London, has secured a £15 million funding boost from Aurelius Finance Company to support its ambitious growth strategy and expansion plans.
With the new funding, Trinny London aims to enhance its direct-to-consumer business model and capitalize on its recent success, including the launch of its first standalone store.
Founded in 2017, Trinny London has grown into a leading beauty brand, focusing on premium skincare and make-up, with a valuation of approximately £180 million.
The capital injection from AFC will allow Trinny London to explore new retail opportunities and strengthen its position in markets like Australia and the US.
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