"The new sportswear shop spans 31,000 square feet of retail space directly opposite Kingston's iconic Market House, in what was previously a Clas Ohlson homeware store."
"Frasers, which owns Sports Direct, has spent recent years focusing on an 'elevation strategy' to raise its perception and attract more swanky brands to its outlets."
"The shop even has Sports Direct's first ever in-store restringing service for tennis rackets, courtesy of a partnership with Wilson."
"Plans were submitted a few months ago to give the long-lived Market Square a revamp, meaning Kingston-upon-Thames is also set to welcome back its ancient market, which dates all the way back to 1170."
The new Sports Direct store in Kingston-upon-Thames spans 31,000 square feet and features a variety of brands like Nike and Adidas. This store is part of Frasers' elevation strategy to attract upscale brands. It includes unique services like an in-store restringing service for tennis rackets. Kingston is also undergoing a transformation with plans to revamp Market Square and revive its historic market, enhancing the community space and shopping experience.
Read at Time Out London
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