"You can't fling a baguette in London these days without hitting a Gail's Bakery. The posh chain has been steadily on the rise in the capital, opening branches in Walthamstow, Hackney, Stoke Newington, Primrose Hill and more over the past year. Now, the chain loved for its cinnamon buns and chicken sandwiches has just been crowned Bakery Retailer of the Year in the Baking Industry Awards 2025. Gail's beat finalists Bird Bakery, Lidl, and M&S to clinch the top title."
"The Baking Industry Awards judged bakeries across the UK with mystery shoppers, looking at quality of food, drinks, ingredients and customer service. Top spot in the Craft Bakery Business of the Year category was awarded to Grant's in Northumberland. Gail's' astronomical rise in the UK (it now has 170 sites in the country) was partially to thank for the win. It was also praised for its use of 'diverse grains', British farming and its 'knowledgeable and enthusiastic' staff members."
Gail's Bakery has grown to 170 UK sites and added more than 30 new locations in the past year. The chain won Bakery Retailer of the Year at the Baking Industry Awards 2025, beating finalists Bird Bakery, Lidl and M&S. Judges assessed bakeries via mystery shoppers focusing on food and drink quality, ingredients and customer service. Grant's in Northumberland won Craft Bakery Business of the Year. Gail's received praise for its use of diverse grains, support for British farming and knowledgeable, enthusiastic staff. Judges noted a mission-led strategy focused on delivering good food sustainably without compromise.
Read at Time Out London
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