This Chic New Hotel in a Hidden-gem Neighborhood of London Has an Underground Cocktail Bar

"The main characters who inspired the hotel's design were [writer] Nancy Cunard, [artist and writer] Percy Wyndham Lewis, [illustrator] Anne Harriet Fish, [novelist] Julian MacLaren-Ross, [furniture designer] Gerald Summers, and [occultist and writer] Aleister Crowley. The reason is simple: these people all used to visit Fitzrovia, at some time or other, to eat, drink, and converse with each other."

"Rebellious shipping heiress Cunard's love of polka dots and trademark stacked bangles inspired design motifs in carpet prints and staircase architecture. Black-and-white portraits of Fitzrovia's current locals line striped hallways, and their playfully doodled likenesses appear in the guest rooms."

The Newman hotel, located in Fitzrovia, London, is a boutique establishment that honors the neighborhood's artistic heritage. Managed by Kinsfolk & Co., the hotel features 81 rooms and draws inspiration from notable figures like Nancy Cunard and Aleister Crowley. Design elements reflect the personalities of these historical figures, with motifs inspired by Cunard's style and portraits of current locals adorning the hallways. The hotel's modern yet unstuffy atmosphere aims to celebrate Fitzrovia's rich cultural history while providing a unique guest experience.

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