"Frozen yogurt is back, and not for the first time. A deep dive demands mention of 40 Carrots, which started serving frozen yogurt in Bloomingdales in the early 1970s. In the 2000s, it was the era of Red Mango, Pinkberry, and 16 Handles. The next wave is here, and it's chic as hell."
"What's different this time? Ingredients, for one. Mimi's stresses the sourcing of its matcha and raspberries, and Madison Fare offers pistachio butter and fruit coulis toppings. There's also the aesthetic, which seems more crucial. Neon is out. The hottest froyo spots are chic and monochromatic."
"On a recent, warm Sunday afternoon, the Pinkberry in Park Slope was pretty much deserted. This isn't a boom for everyone."
Frozen yogurt is making a notable comeback, with long lines forming even before warm weather arrives. The latest trend features chic establishments focusing on high-quality ingredients and modern aesthetics. Notable brands like 40 Carrots, Red Mango, and Pinkberry have paved the way for new entrants like Madison Fare and Mimi's. The current froyo scene emphasizes sourcing premium ingredients and creating a stylish environment, moving away from the neon styles of the past. While some locations, like Pinkberry in Park Slope, struggle, the overall froyo trend is thriving.
Read at The Infatuation
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