On March 21, Roger Federer, global Lindt ambassador, inaugurated a new flagship shop at Piccadilly Circus, accompanied by Lindt executives. The store boasts the UK's largest Lindt truffle pick and mix section, fresh chocolate crafted by trained chocolatiers, and a Choco Barista serving a variety of beverages. Unique gifts and souvenirs, including personalized options, are available. During the opening, Federer expressed his admiration for Lindt's dedication to craftsmanship, while CEO Burrows highlighted this store as a significant milestone for the brand in the UK. Special treats await the first 200 customers, emphasizing community engagement.
Mr Federer said: "I've been a proud Lindt ambassador for many years, and it's a pleasure to be here today to open this beautiful store. Lindt's dedication to craftsmanship, passion, and innovation is something I've always admired, and I hope everyone who visits enjoys the experience and, of course, the chocolate."
Mr Burrows said: "This flagship store represents a major milestone for Lindt & Sprungli in the UK, and we are delighted to finally welcome customers inside. To have Roger Federer here for the opening is a truly special moment he truly embodies the Swiss premium quality that is at the heart of Lindt - and we can't wait for everyone to experience the magic of Lindt in the heart of London."
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