Tim Reeve, COO of the Victoria and Albert Museum, presents V&A East Storehouse as a trailblazing space set to redefine visitor experiences. Opening on May 31, the 16,000 sq. m facility, located at Stratford, will serve as a vast, interactive repository for public access to over 250,000 objects. Designed by Diller Scofidio + Renfro, this free-to-visit space will dismantle traditional display methods, allowing visitors to engage more intimately with the museum's extensive archives through the innovative 'Order an Object' service, marking a significant cultural shift.
Tim Reeve describes V&A East Storehouse as a dynamic cultural experience akin to retail shopping, empowering visitors to engage with collections in a flexible environment.
The new facility, designed by Diller Scofidio + Renfro, emphasizes accessibility and interaction with more than 250,000 objects, encouraging a shift in public viewing habits.
#victoria-and-albert-museum #va-east-storehouse #cultural-experience #art-accessibility #museum-innovation
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