Ottolenghi Hampstead - A Brand New Deli - Review

"Ottolenghi is both the man and the brand that changed the way many people cook, not only in the UK but in countries around the world, where he is hugely popular. The first Ottolenghi deli, co-founded by Sami Tamimi, opened in Notting Hill in 2002, introducing cakes and salads that became icons of the Ottolenghi style. Since then, Ottolenghi cookbooks have popularised items like za'atar, harissa, and preserved lemons, which one could previously only find in Middle Eastern stores."

"Invited to review the recently opened Ottolenghi Hampstead, one of the delis, I took a friend for lunch and a catch-up. The atmosphere was so convivial that we spent four hours there. Of all the eateries in Hampstead, Ottolenghi has the most attractive outdoor terrace, along with blankets for the cooler days ahead. We sat inside, our backs to the glass wall that overlooks the patio and the street beyond, where we were warmed by the afternoon sun."

"There are two adjoining spaces at Ottolenghi Hampstead. One enters via the deli section, where shelves are packed with spices, relishes, pastes, sauces, oils, cookbooks, cookies and more. You can do all your foodie festive shopping here, as everything is beautifully packaged. The cooks in your life will no doubt be delighted with any of the array of items available. The deli window features the iconic Ottolenghi deli display, showcasing gorgeous cakes. The deli counter displays a selection of the classic Ottolenghi salads."

Ottolenghi began with a Notting Hill deli co-founded by Sami Tamimi in 2002, introducing cakes and salads that became icons of the Ottolenghi style. Cookbooks popularised ingredients such as za'atar, harissa and preserved lemons, moving them from specialist Middle Eastern stores into supermarkets and Ottolenghi’s own online shop. Over two decades, several restaurants, including ROVI in Marylebone, and multiple delis have opened across London. Ottolenghi Hampstead combines a well stocked deli—spices, relishes, pastes, oils, cookbooks and beautifully packaged gifts—with a light-filled dining room, an attractive outdoor terrace with blankets, a convivial atmosphere and a signature deli display of cakes and salads.

Read at London Unattached