"While sake has long been available in the UK, the past couple of years have seen a real surge in enthusiasm for the drink, with sales steadily increasing - you can even buy sake in Waitrose now. Press coverage and a general understanding about what sake is has also increased, especially since the addition of sake to the UNESCO Cultural Heritage of Humanity list in 2024."
"More and more restaurants and sommeliers around London are waking up to sake's huge potential. It's a remarkably versatile drink after all, made in myriad styles, often by tiny family breweries that have been around for centuries. Given London's attraction to the craftsmanship behind natural wine and craft beer, it's easy to see why we're into the stories of sakes made by expert brewers in the foothills of Japan's mountains."
London's long-standing enthusiasm for Japanese food exists alongside comparatively limited everyday consumption of sake due to unfamiliar labels and terminology. In recent years sales and interest in sake have accelerated, with mainstream availability such as Waitrose stocking bottles and increased press attention following its 2024 listing on the UNESCO Cultural Heritage of Humanity. Consumption has broadened from Japanese restaurants into wine bars, cocktail venues, high-end French kitchens and neighbourhood spots. Sake's versatility, wide range of styles and small family breweries align with London's interest in craftsmanship and strong potential for food pairing.
Read at London On The Inside
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