McDonald's introduces a limited-edition Apple Cake McFlurry, blending dairy ice cream with apple and shortcake pieces, finished with sour apple sauce. Anticipation is high, especially among app users who can access the McFlurry 48 hours prior to its official launch on March 26. This promotional strategy highlights McDonald's collaboration with the Minecraft Movie, emphasizing new, exciting offerings and early customer engagement through their app. Alongside the McFlurry, new items like Cheesy Garlic Bread Dippers will be available from the same date, drawing in fans of both McDonald's and the popular game franchise.
"If this doesn't taste nice I will cry honestly," expressed one fan on Instagram commenting about their anticipation for the new McFlurry. Another user eagerly stated, "I can't wait to try this."
A McDonald's spokesperson noted, "Because why wait when you can be ahead of the game," highlighting the early access to the new McFlurry for app users.
Ben Fox, senior vice president and chief marketing officer at McDonald's UK and Ireland, mentioned that McDonald's is exploring a "brand-new world" with their collaboration on the Minecraft Movie.
The Apple Cake McFlurry is a limited-edition dessert, featuring soft dairy ice cream swirled with apple and shortcake pieces, topped with a sour apple sauce.
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