As Franco Manca scales back, is the air going out of the sourdough pizza craze?
Briefly

As Franco Manca scales back, is the air going out of the sourdough pizza craze?
"Franco Manca's unique selling point was its slow-fermented, chewy sourdough bases, which appealed to British diners at a time when US chains dominated the market."
"The Fulham Shore chief executive, Marcel Khan, cited external cost pressures such as increased national insurance contributions and business rates as reasons for the restaurant closures."
"Despite the closures, the pizza market in the UK is experiencing year-on-year growth that outpaces inflation, suggesting a continued appetite for pizza among consumers."
Franco Manca, known for its sourdough pizzas, gained popularity after opening in Brixton Market in 2008. The brand expanded to over 70 locations but announced the closure of 16 restaurants, risking 225 jobs. The closures include nine in London and are attributed to rising costs in the hospitality sector. Despite these challenges, the overall demand for pizza in the UK continues to grow, indicating a complex market situation for Franco Manca amidst increasing competition and operational costs.
Read at www.theguardian.com
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