The appearance of the most London of brands in the Rhubarb Triangle may raise a few eyebrows but Ewan Venters... Why would we go to America first, why wouldn't we want to go to the north of England? he said, before getting in a gentle dig at his competitors. I wanted to avoid the Cotswolds because that doesn't represent our membership.
Ewan Venters: Yorkshire couldn't be more multicultural and diverse.' Photograph: Sarah Lee/The Guardian
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