On the brink of a groundbreaking boxing event in Times Square, Eddie Hearn reflects on its significance, feeling astonished just 24 hours before it unfolds. The invitation-only card, featuring stars like Ryan Garcia and Devin Haney, is marked by an unusual level of security amid the iconic New York landscape, and echoes the surreal atmosphere reminiscent of the empty arenas during the pandemic. With a focus on the high-profile nature of the event, Hearn highlights the recent shifts in boxing events due to backing from Saudi Arabia's Al-Sheikh, leading to matchups once deemed impossible.
Imagine the viewership. Closing down Times Square - it's iconic. In the normal world of promotion, you'd be leaving 10 million on the floor. But this is different.
The event staged by The Ring magazine is the latest in a series of high-concept, deep-pocketed and highly curated boxing showcases.
Some fighters underperformed in that environment. I think we'll see some upsets.
Hearn praises Al-Sheikh's relentlessness and obsessive problem-solving as the reason why fights long thought impossible have now been made possible.
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