The campaign aims to discover and nurture future sporting talent among UK nationals aged 16-24, encouraging a range of disciplines for both Olympic and Paralympic events.
Ellie Aldridge highlights the impact of athlete recruitment programs, stating her journey began with 'Find Your Greatness.' Such initiatives empower young athletes to reach their potential.
UK Sport emphasizes the importance of taking risks in sports, as personal growth and new opportunities arise from challenging oneself and stepping outside of comfort zones.
The pressure of past UK Sport campaigns has led to significant success stories of athletes transitioning from recruitment to top performances on the Olympic and Paralympic stages.
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