Vivek Gurav, an environmentalist from Wembley, is touring 50 UK cities on a 'plogging' initiative, combining jogging with litter picking. He initiated this movement to promote individual responsibility in climate action, advocating for practical efforts over disruptive protests. He supports movements like Just Stop Oil but believes real change starts at the grassroots level. Gurav encourages collaboration among university groups and local communities and emphasizes that simpler, individual actions can have significant ripple effects in addressing environmental challenges.
"Instead of just screaming, if they go and pick up rubbish or do some form of biodiversity conservation, it's going to bring them closer to the green spaces."
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