Taking over Old Street Station, Samsung's campaign for Galaxy Z Fold 6 and Galaxy Z Flip 6 reimagines London by deploying art installations like a folded London bus and transforming city icons.
The campaign showcases the nostalgia-infused modern design of Samsung's new Flip and Fold models, aiming to disrupt smartphone industry trends with attention-grabbing phones and unconventional advertising.
Collaborating with Transport for London, the campaign features unique art installations designed by artists like Caspar Phillips and Jem Hughes, turning London's city streets into 'Fold Street' with immersive branding and quirky visual elements.
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