In 2024, London's major sporting events generated a substantial economic boost of £230 million, as detailed in a report by the Mayor, Sadiq Khan.
Around 480,000 fans attended various events, and a massive 202 million viewers watched globally. The impact was especially notable with the NFL, indicating a cumulative spectator spend exceeding £600 million since 2007. The report highlights the extensive benefits of these sporting events, including community initiatives that have reached over 6,000 young Londoners and introduced many more to various sports. With future events already planned, London is poised to maintain its status as a global sports hub.
The 2024 Major Sports Events Impact Report for London indicates that the integration of sports events into the capital's economy has not only boosted financial growth but also enhanced community engagement among young people.
Sadiq Khan emphasized that the £230 million generated from major sporting events signifies the importance of sports in driving tourism and investment into London.
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