
"Visitor attractions are the places that people prize most and provide the experiences that people, even in a cost-of-living crisis, are most loathe to give up."
"In a time of unpredictable futures, uncertain economics, global insecurities, economic challenges, and an ongoing cost-of-living crisis, the UK public are more tactical than ever in deciding how they spend their leisure pounds and their leisure hours."
"These exceptional results reflect our unwavering focus on delivering a fantastic day out for every visitor, as well as the dedication of our colleagues who work tirelessly to create unforgettable experiences and world-class exhibitions."
"Welcoming 7.1 million visitors demonstrates the enormous public appetite to engage with the wonders of the natural world and UK cultural."
In 2025, the Natural History Museum in South Kensington, London, attracted over 7.1 million visitors, marking a 13% increase from the previous year. This achievement made it the most popular tourist attraction in the UK, surpassing the British Museum, which had held the top spot for two years. Other notable attractions included Windsor Great Park, Tate Modern, and the National Gallery. Despite an overall increase in visits to attractions, numbers remained below pre-Covid levels, reflecting changing public spending habits amid economic challenges.
Read at www.bbc.com
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