British Museum bounces back from scandal to be UK's most visited attraction
The British Museum was the most popular UK visitor attraction in 2023 with 5.8 million visitors.
Despite controversies, other top attractions like the Natural History Museum and Windsor Great Park also saw significant increases in visitors. [ more ]
Tipping point: how new immersive institutions are changing the art world
Outernet in London's West End has become Britain's most popular visitor attraction, surpassing the British Museum in terms of visitor numbers.
Immersive institutions, such as Outernet, are emerging as a powerful force in the way the world consumes visual culture, posing a challenge for traditional museums and galleries. [ more ]