In 1969, Bourne & Hollingsworth offered 'poncho pyjamas' as a fashion-forward option for young women, reflecting a shift in retail marketing towards trendy, accessible styles. The advertisement humorously noted these weren't just for sleep; they were for 'girls who are wide awake to the trendiest fashions', emphasizing a lifestyle integration with stylish dressing even during leisure hours.
One former employee reminisced about her time in Bourne & Hollingsworth, recalling how sales associates used numbers rather than names to identify clients. This unique practice illustrated the department store's formal approach to customer service, engendering a sense of anonymity and professionalism, while the employee fondly remembered the amenities like swimming pool and table tennis, showcasing a social aspect of the workplace.
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