London's "dangleway" drops sponsor as the Cable Car is rebranded

"Since opening in 2012, London's Cable Car has become one of the capital's most popular visitor attractions, welcoming around 1.5 million customers each year."

"Rather than entering into a new contract with a named sponsor, we will now focus on a number of short-term creative partnerships that help us celebrate the seasons, major events and cultural moments in the capital."

"Operating without a named sponsor will mean that the London Cable Car is a more attractive proposition for these partnership activities."

"We have a number of exciting plans in development for the London Cable Car, which will enhance the overall customer journey."

IFS Cloud has concluded its sponsorship of London's cable car, rebranding it as the London Cable Car. The IFS branding was removed from the TfL website, although it remains on tube maps until the next update. TfL will not seek a replacement sponsor, focusing instead on enhancing the cable car as a leisure destination. Plans include improving customer experiences and transforming the South Terminal into an immersive environment. TfL aims for short-term creative partnerships to celebrate events and cultural moments.

Read at ianVisits