London stands out as Europe's leader in free attractions, offering an impressive 96 museums and 1,200 events, making it a paradise for budget travellers.
While other cities like Paris have free options, London's vast selection of cultural experiences allows visitors to enjoy the capital without spending anything.
The study by Holidu emphasizes that London is unparalleled for those seeking free entertainment, significantly outpacing cities like Madrid and Rome with budget-friendly tours and events.
Unlike other European capitals, many of London's cultural institutions provide free access consistently, making it the most practical choice for visitors aiming to explore without financial burdens.
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