The LEGO Group, in collaboration with LEGOLAND Resorts, is launching the inaugural LEGO Festival in 2025, aimed at sparking creativity and imagination among children. Hosting events at seven parks globally, including Windsor, the festival will feature five zones focused on music, creativity, dance, gaming, and relaxation. Scheduled from May 3 to June 8, it promises to be an enriching experience for children as they engage in various activities and make 'Play Pacts' to commit to ongoing play and exploration. The initiative underscores the importance of play in child development and joy.
LEGOLAND Resorts have always been a 'child's first' experience of a theme park; who better to deliver their first festival experience? Together with the LEGO Group, we've created the ultimate way to discover and experience the power of creative play with the hopes of sparking imaginations, social connection, self-expression, and learning.
At the LEGO Group, we believe that play is essential for every child's development and happiness. As we look ahead to World Play Day, we are thrilled to partner with Merlin Entertainments to launch the LEGO Festival, a celebration that embodies our commitment to creativity, imagination, and the joy of play.
The festival will run on selected dates from May 3 to June 8, featuring five zones aimed at encouraging different types of play: music, creativity, dance, gaming, and chill-out.
At the end of the day, each child is encouraged to make a 'Play Pact', promising to build more, laugh louder, explore endlessly, and always keep playing.
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