Kopparberg has launched its own sunscreen as part of a campaign with Melanoma Fund to promote sun safety in London. The sunscreen will be available in four London pubs from June 10, aiming to encourage responsible sun protection during the summer.
Research commissioned by Kopparberg reveals a positive trend in sun safety among Londoners, with 78% taking sun protection seriously. The new sunscreen initiative aligns with the brand's commitment to promoting the necessary precautions against harmful UV exposure while enjoying the sunny season.
Rob Salvesen, head of marketing at Kopparberg, emphasizes the importance of embracing summer responsibly through the Drink Responsibly This Summer campaign and SPF50 sunscreen launch. The aim is to educate Brits on sun protection measures while enjoying the sun safely.
Michelle Baker, CEO of Melanoma Fund, highlights the preventable nature of melanoma through sun safety practices like seeking shade, wearing protective clothing, and applying SPF30+ sunscreen. The campaign aims to raise awareness about the potential harms of UV exposure and promote proactive sun protection.
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