"The new 'hotel' is, in fact, not somewhere for travellers to rest their weary heads at all, but rather the latest in a long line of Louis Vuitton activations honouring 130 years of the House's iconic Monogram."
"First created in 1896 by Georges Vuitton as a tribute to his father, the Monogram has become one of the most recognisable icons in the fashion industry, an emblem of travel heritage over more than a century."
"Beyond the glittering branding and a dashing doorman lie myriad rooms dedicated to some of Louis Vuitton's most-recognised styles, including Speedy, Keepall, Noé, Alma, and Neverfull."
"At the far end, an attentive team tend to Louis Vuitton bags that have been dropped off for a restorative stay or a spot of personalisation."
The new venue at 28 Berkeley Square is not a hotel for travelers but a Louis Vuitton activation celebrating 130 years of the Monogram. The Monogram, created in 1896, symbolizes travel heritage. This immersive experience features rooms dedicated to iconic styles like Speedy and Keepall. The journey starts in the Keepall Lobby, with a check-in desk and vibrant Assouline books. An attentive team offers services for Louis Vuitton bags, enhancing the luxurious experience for visitors.
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