I got a first look at London Zoo's new immersive experience ZooTown before it opens to the public this weekend
Briefly

I got a first look at London Zoo's new immersive experience ZooTown before it opens to the public this weekend
"It's hard not to be slightly confused by the of London Zoo's newest attraction. You go to the zoo to see animals. But ZooTown only features beasts of the cuddly toy variety. Taking up residence in the old Reptile House (which was vacated last year in favour of fancier new digs), ZooTown is a zoo-themed role play area for kids ages three to eight."
"If anyone remembers erstwhile Westfield institution KidZania then ZooTown is a not totally dissimilar idea, albeit all animal-themed and without any of the icky corporate stuff. Basically, it's shaped like a big loop (à la the old Reptile House), and at every point on the way there are 13 beautifully, brightly designed role play stations themed around aspects of zoo life, from a vets, to a cafe, to an animal enclosure, to a quiet reading area magnificently stocked with kids' nature books."
ZooTown occupies the old Reptile House and offers zoo-themed role play for children aged three to eight. Sessions cost £1, open for booking three days in advance, and last 45 minutes. The attraction is laid out as a big loop with 13 colourful stations including a vets, a cafe, animal enclosures, and a well-stocked quiet reading area. Many stations provide uniforms and interactive elements such as scanning toy animal microchips and serving pretend food. The activity provides an engaging alternative to continuous animal watching and can sustain children's interest longer during shorter zoo opening hours.
Read at Time Out London
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