The 15-foot Elf on the Shelf will be displayed at key Croydon landmarks from November 29 to Christmas Eve, offering festive photo opportunities.
Matthew Sims expressed excitement over the unique festive attraction, aiming to create joyful experiences for families and enhance holiday shopping with the Elf installation.
Joanne Bailey highlighted the Elf installation as a reflection of a trend to promote local tourism, helping Croydon businesses during the festive season.
The Croydon BID is also launching a UK-wide competition to name the Scout Elf, with participants able to win a Pandora gift card.
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