"Network Rail announced a two-week trial of using the screen's "outer sections" for adverts would begin on Monday. It said the pilot has been "developed using feedback from customers and stakeholders", with "lessons learned" from 2024. The central section of the screen will be retained for providing information to passengers."
"Network Rail said any future revenue generated from advertising would "be reinvested into improvements benefiting passengers". It announced a series of other schemes at the station this spring, including upgrading the assisted travel lounge, installing more seats, and building a new customer service hub."
"London TravelWatch said in October 2024 that "last-minute announcements" caused passengers to "rush to platforms", and staff "appear overwhelmed by the sheer numbers of people". Network Rail has introduced a series of measures aimed at improving the station, such as longer boarding times, clearer signage and layout changes."
Network Rail is reintroducing advertising on a 15m by 4m screen at Euston railway station after halting the practice in October 2024 due to overcrowding concerns. A two-week trial beginning Monday will display adverts only on the screen's outer sections, while the central area remains dedicated to passenger information. The pilot incorporates feedback from customers and stakeholders, addressing lessons learned from previous criticism. Network Rail commits to reinvesting advertising revenue into passenger improvements, including upgrading the assisted travel lounge, installing additional seating, and building a new customer service hub. The station has faced ongoing challenges with overcrowding, prompting various management measures and regulatory attention from the Office of Rail and Road.
Read at www.bbc.com
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