The announcement of the rebranding to Women's Super League 2 by WSL Football marks a significant step towards promoting women's football in England. Under CEO Nikki Doucet, the organization aims to create a competitive and entertaining league structure. Despite facing backlash over the name change and calls for more direct investment in women's football, Doucet reassured fans that the rebranding is part of a broader strategy to improve the game, including better scheduling and dedicated marketing efforts. The goal is to attract larger audiences and ensure sustainability for women's football.
We're investing more in that league [WSL 2] and we're allowing it to have more visibility, under a unified umbrella.
Nikki Doucet stated the mission is to build the most distinctive, competitive, and entertaining women's football club competitions in the world.
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