Harborough Town FC, a non-league football club in Leicestershire, recently welcomed over 100 Spanish sports fans attending a match organized by La Media Inglesa, a popular YouTube channel focused on English football. Founded in 2011, the channel aims to connect Spanish-speaking fans with English clubs and has seen significant growth, resulting in direct trips to matches. This initiative reflects a strategic partnership between the channel and Harborough Town FC, enhancing the club's profile and fostering a global fanbase among its subscribers.
"Our aim was to transform a small local English club into a small local club with a global fanbase," Oleart said, highlighting LMI's mission.
Alvaro Sanz noted, "Some of the local fans were quite surprised, probably wondering what 100 Spaniards were doing there," reflecting the unexpected presence of foreign fans.
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