"KSI's involvement with Dagenham & Redbridge and the live streaming of their match on YouTube represents a significant milestone for the National League, allowing fans worldwide to engage with non-league football."
"National League CEO Phil Alexander stated, 'Partnering with DAZN and tapping into KSI's global audience gives us a unique chance to showcase what makes this level of football so special.'"
KSI purchased a minority stake in Dagenham & Redbridge and will stream their match against Hampton & Richmond Borough live on YouTube. This event, part of Non-League Day, represents the first time a National League game will be streamed live and free on the platform. The initiative is in partnership with DAZN, aiming to expand the audience for non-league football. National League CEO Phil Alexander emphasized the importance of this partnership in reaching new supporters and showcasing the unique aspects of this level of football.
Read at www.fourfourtwo.com
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