"KSI stated, 'I feel like my expertise in social media will help Dagenham & Redbridge be a worldwide club. I'm not focusing on just England, I'm focusing on the world.'"
"'We're bringing a completely different audience to Dagenham & Redbridge. And that has always been my goal,' KSI emphasized, highlighting his vision for the club's growth."
"'Bit by bit we're going to just build the fanbase, build the foundation and use that to elevate us,' KSI explained regarding his long-term plans for the club."
KSI, a prominent influencer, has purchased a minority stake in Dagenham & Redbridge, a National League South club. He intends to leverage his social media expertise to enhance the club's global profile and aspirations of reaching the Premier League. KSI has no plans to take on a managerial role but aims to attract a broader audience. His investment coincides with Andy Carroll's involvement as a shareholder and caretaker manager. The club recently streamed a league game on YouTube, reaching over 17 million viewers, marking a significant milestone for the team.
Read at www.bbc.com
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