Everton Football Club has finalized a naming rights agreement for its new stadium at Bramley-Moore dock, officially naming it Hill Dickinson Stadium after the law firm. This long-term partnership is heralded as one of Europe's largest stadium naming deals, with an estimated value of £10 million annually. The decision comes after the club's previous options for naming rights fell through following political and legal complications associated with their former partner, USM. Evertonâs menâs team is set to play their last match at Goodison Park before transitioning to the new location.
Everton's new home at Bramley-Moore dock will be known as Hill Dickinson Stadium, marking a significant long-term naming rights deal with the commercial law firm.
The agreement is described as one of the largest stadium naming rights deals in Europe, signifying a valuation around 10m per year for the club.
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