"Doug King expressed his emotions during the promotion celebration, stating, 'We are Premier League,' reflecting the joy and excitement of the moment."
"King described the atmosphere at the celebration as 'noisy,' emphasizing the overwhelming sense of achievement felt by the fans and players alike."
"After the club's championship win, King humorously recounted, 'I didn't think the lid would come off, so we had to make the most of that,' showcasing his enthusiasm."
"Reflecting on the playoff semi-final defeat, King noted, 'That hit hard, that last-minute kick in the face. It was like an earthquake,' illustrating the emotional rollercoaster of the season."
Coventry City clinched promotion to the Premier League after 25 years, celebrated with an open-top bus parade. Owner Doug King, who acquired the club in January 2023, felt emotional during the promotion moment. He had previously offered supporters a premium package with incentives for renewal. The club's success came ahead of schedule, with Frank Lampard leading the team to victory. Last season's playoff defeat was particularly painful for fans, marking a significant turnaround in the club's fortunes.
Read at www.theguardian.com
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