Brentford FC is leading in sustainability within the Premier League through initiatives like an eco-friendly stadium and reduced emissions from fan travel. Their latest innovation is a line of limited-edition upcycled kits, made from previous seasons' shirts, crafted in collaboration with (re)boot and ROW_____Z. Each kit is unique and includes a chip detailing its origin and story. Importantly, proceeds will cover production costs without profit for the club, reflecting their commitment to fair practices and environmental consciousness, appealing to eco-minded fans.
Brentford's unique upcycled shirts, handmade from previous seasons' kits, allow fans to support sustainability and learn about the materials' journey through embedded chips.
Our new range of shirts is a creative way to reduce carbon footprint while encouraging fans to actively participate in sustainable practices that benefit the planet.
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